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Competitive Analysis: How often are you checking yours?
Manage episode 419649822 series 2881725
Content provided by My Daily Business and Fiona Killackey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Daily Business and Fiona Killackey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!
You'll Learn How To:
- Introduction to the competitive matrix and its importance
- Difference between positioning and competition
- Attributes that influence customer loyalty in a bakery example
- Step-by-step guide to creating and using a competitive matrix
- Assigning weight to different attributes and calculating scores
- Application of the competitive matrix
- Importance of understanding competitors
- Leveraging competitive analysis
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Connect and get in touch with My Daily Business
432 episodes
Share
Manage episode 419649822 series 2881725
Content provided by My Daily Business and Fiona Killackey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Daily Business and Fiona Killackey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!
You'll Learn How To:
- Introduction to the competitive matrix and its importance
- Difference between positioning and competition
- Attributes that influence customer loyalty in a bakery example
- Step-by-step guide to creating and using a competitive matrix
- Assigning weight to different attributes and calculating scores
- Application of the competitive matrix
- Importance of understanding competitors
- Leveraging competitive analysis
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Connect and get in touch with My Daily Business
432 episodes
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Similar to My Daily Business Podcast
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
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