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Inspiring the world to reduce and reuse with Abigail Forsyth of KeepCup
Manage episode 434309698 series 2881725
In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!
You'll Learn How To:
- Challenges in creating and marketing a new product in the pre-social media era.
- The role of sustainability and education in KeepCup’s growth.
- The impact of major events like the "War on Waste"
- The importance of trade shows
- Advice on dealing with setbacks and scaling a business.
- The significance of aligning internal values with external messaging.
- The evolution of consumer behaviour and the rise of customisation.
- The initial challenges and successes of pitching KeepCup
- Transitioning from a product business to sustainability advocacy.
- The importance of maintaining authenticity and sincerity in branding.
- The importance of value alignment in business decisions and brand loyalty.
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching
Connect and get in touch with My Daily Business
456 episodes
Manage episode 434309698 series 2881725
In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!
You'll Learn How To:
- Challenges in creating and marketing a new product in the pre-social media era.
- The role of sustainability and education in KeepCup’s growth.
- The impact of major events like the "War on Waste"
- The importance of trade shows
- Advice on dealing with setbacks and scaling a business.
- The significance of aligning internal values with external messaging.
- The evolution of consumer behaviour and the rise of customisation.
- The initial challenges and successes of pitching KeepCup
- Transitioning from a product business to sustainability advocacy.
- The importance of maintaining authenticity and sincerity in branding.
- The importance of value alignment in business decisions and brand loyalty.
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching
Connect and get in touch with My Daily Business
456 episodes
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