Influence & Persuasion with Murtaza Manji - Episode #24

My First Business

In this episode, we discuss the Six Principles as mentioned in the book "Influence" by Robert Cialdini. These principles include reciprocity, commitment and consistency, social proof, authority, and scarcity. Murtaza Manji and I provide examples of how these principles can be used in marketing and sales to get people to say yes. We hope you find them helpful! We also want to emphasize the importance of reading the book "Influence" by Robert Cialdini. It's a must-read for anyone who interacts with people in a business context. Don't miss this episode and learn more about these principles! Chapters: 00:00 Intro 01:27 Robert Cialdini, author of the book Influence 02:55 Who should read this book? 05:02 Murtaza's key learnings from Influence 07:39 Importance of saying “because” in a conversation 10:32 Listening to your gut when making decision 12:16 Six principles mentioned on the book 13:45 Taking responsibility 16:39 Reciprocation 18:11 Commitment 21:11 Social Proof 25:49 Scarcity 29:50 Closing Thoughts Follow and subscribe to our Podcast: ▶️ YouTube: https://www.youtube.com/@naeemparvez 🎧 Spotify: https://open.spotify.com/show/6B5JdkAWrGSd927rZquJz7 🎧Apple Podcasts: https://podcasts.apple.com/us/podcast/my-first-business-with-naeem-parvez/id1615535576?uo=4 🎧Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTE1MjA1LnJzcw== Where to find Murtaza: 💼 LinkedIn: https://www.linkedin.com/in/murtazamanji/ 💼 Twitter: https://twitter.com/CoachMRM 🖥 Business Website: https://www.kaizen.ae/ Where to find me: 📸 IG: www.instagram.com/the.naeem.parvez 📸 IG: www.instagram.com/myfirstbusinesspodcast 💼 LinkedIn: https://www.linkedin.com/in/nparvez 🖥 Website: https://www.myfirstbusinesspodcast.com