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The Cost of Living Crisis: Navigating Shifting Shopper Behaviour.
Manage episode 356163055 series 3450516
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The cost of living crisis has impacted every aspect of our daily lives, including the way we shop. As a result, consumers are making purchasing decisions differently. In this podcast episode, we dive into how brands and retailers can differentiate themselves by creating value in the eyes of their customers rather than relying solely on price cuts.
N2O specialises in helping clients build lasting brand love and advocacy, which is important in tough times like these. Join us as we explore why competing on price alone can be detrimental to your brand and how you can create value that resonates with shoppers.
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