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Name Brands: Hill Holliday CEO, Karen Kaplan

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Manage episode 218267899 series 1953010
Content provided by CBS Local. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CBS Local or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When it comes to advertising in today’s fast-changing world, is ‘creative’ king or is it ‘data’? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.

See omnystudio.com/listener for privacy information.

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25 episodes

Artwork
iconShare
 
Manage episode 218267899 series 1953010
Content provided by CBS Local. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CBS Local or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When it comes to advertising in today’s fast-changing world, is ‘creative’ king or is it ‘data’? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.

See omnystudio.com/listener for privacy information.

  continue reading

25 episodes

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