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Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation

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Manage episode 250464103 series 1953010
Content provided by CBS Local. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CBS Local or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty. In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?

See omnystudio.com/listener for privacy information.

  continue reading

25 episodes

Artwork
iconShare
 
Manage episode 250464103 series 1953010
Content provided by CBS Local. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CBS Local or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty. In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?

See omnystudio.com/listener for privacy information.

  continue reading

25 episodes

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