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144- In the choice of a public relations agency, is bigger better?
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Is a large public relations agency better than a small one?
Several factors come into play because each agency will have different strengths. I like to say that the perfect public relations agency is a bit like perfect love—it doesn't exist. But there is certainly an agency that is made for you!
How do you find it?
I suggest four tracks that will help you in your search for the perfect public relations partner:
Flexibility and adaptability
Feels like they have known you for a long time
Always finds time for you
Resembles you
Flexibility and adaptability
A bigger public relations agency has more human resources, contacts, and important tools. But a medium-sized agency willing to become your partner will provide you with the flexibility you may need at this stage of your business development. An agency willing to regularly review its objectives and openly analyze its results with you will be a faithful ally.
Feels like they have known you for a long time
You know this instant connection that makes you feel confident from the first few minutes. In over 20 years of service at NATA PR agency, virtually all these collaborations have been successful.
So don't hesitate to continue the exchanges with an agency that makes you feel confident and gives you the impression of knowing them for a long time. It's an excellent start!
Always finds time for you
Smaller public relations agencies can be more flexible, and reactive, and offer a more personalized service. They won't hesitate to reschedule appointments to accommodate you and connect with you. With smaller teams, agency leaders and experts can be more involved in each project. You won't have to start from scratch whenever a young account executive leaves the agency.
Resembles you
Medium-sized agencies can also specialize in specific domains or industries, which can be an advantage if you're looking for specific expertise. They resemble you and can become your public relations department.
So, does size matter? Is bigger better?
It's important to note that the size of an agency doesn't necessarily guarantee its quality or its ability to meet your needs. It's essential to consider other criteria such as experience, references, specific skills, the agency's culture, values, and ability to understand your company and industry.
The best public relations agency is undoubtedly one that already knows you.
If you wish to continue the conversation on this subject, please contact me. You can find my contact information on our website: natapr.com
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