156- Public Relations and the Electrification of Vehicles

Nata PR School (EN)

The electrification of vehicles is experiencing significant acceleration, and we can undoubtedly thank Tesla, a company we all know for its significant contribution.

If I were to ask you why the Tesla brand is familiar to you, you would probably respond with:

1. Tesla was the first successful 100% electric car brand to occupy public space.

2. Its founder, Elon Musk, is omnipresent.

3. Tesla constantly generates discussions about its vehicles and has become the benchmark brand.

If you are new to public relations, know that Tesla became known through them. If you are familiar with the company's name and its founder, it's because you've read or heard about Tesla.

You may or may not like Elon Musk's opinions and behaviours. Still, we must give credit where it's due: Elon Musk is a talented communicator who knows how to run successful public relations campaigns and get people talking about him and his companies.

The good news from this podcast is that you can draw inspiration from the same principles to make people talk about you.

And that's what we proposed to TAIGA Motors.

TAIGA has entrusted us with its public relations mandate, and we apply the same PR principles used by Tesla, which greatly contributed to its success.

Have you noticed that Tesla still doesn't advertise? It doesn't need to yet and follows in the footsteps of several other major brands like Starbucks and Lululemon, which became known through public relations campaigns.

About Taiga (TSX: TAIG), it's a Canadian company that is revolutionizing the world of motorsports with revolutionary off-road electric vehicles. Adopting an optimized engineering approach, Taiga pushes the boundaries of technology.

Before retaining our PR services, the media showed interest in TAIGA without the help of an agency because it was a new company that courageously went public on the Toronto Stock Exchange.

Once it became a public company, challenges quickly became more difficult to overcome, and financial aspects took the forefront, leaving technological achievements far behind.

That's where we stepped in, and I must thank the marketing team for seeking an agency that knows how to accompany them on their journey to increase the visibility of their products.

Public relations are excellent for telling your story. However, what excites me even more about this profession is the opportunity to provide journalists and influencers with firsthand experience of our client's products.

We all have much to learn by studying the success of companies that manage to be featured frequently.

Determining why the media talks about them and why the media and influencers would talk about you is the first step of our model.

What makes Tesla so present in our minds when we name an electric car brand?

Learning the basics of PR is simple. I offer to guide you for a clearer understanding, and I promise that by dedicating less than 2 hours a week, you will achieve astonishing results.

Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.

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