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196- Public Relations for Online Visibility Episode 1
Manage episode 420911016 series 3255754
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Hello PR friend!
For those who follow us, you know, I like to share with you what's happening at the agency.
A few weeks ago, the NATA PR agency was invited to present a PR proposal to a client that I will not name here but who is part of, often forgotten, a large number of companies.
Before revealing this fact to you, I imagine you are like me, and when something interests you, you go to Google to look it up.
Well, imagine my surprise: this company had no website, no social media presence, and only 2 positive Google reviews from over 3 years ago.
Yes, we forget, but even today, many companies have a very weak online presence.
I know, it's surprising!
In defense of this client, it must be said that they unknowingly fit into the trend making a big comeback called "Quiet Luxury." "Luxe discret" in French.
This means this company offers products to a wealthy clientele for whom discretion and anonymity are of great value.
This trend is especially present in the fashion world, where quiet luxury is often contrasted with ostentatious luxury. The former values the best quality, subtlety, and to add a trendy word: authenticity.
The absence of logos is also significant in this trend of quiet luxury. Major houses with recognized expertise appreciated by the very wealthy of this world know this. It is part of their practice to sign their creations inside the garments and not to display signatures to be used as billboards.
A friend, a great creator and accessory designer for opera and theater, used to say, every time he saw the initials of major brands prominently displayed on clothes, handbags, sunglasses, or accessories: "Why would I wear things with the initials of someone I don't even know!"
These are the ones who recognize "true" luxury! The "Happy Few" choose great luxury houses, often more than a century old, to complete their wardrobe and integrate this way of living into all spheres of their lives.
So, what does the NATA PR agency propose to this client to increase their online visibility?
Obvious things like creating a website and a Facebook page.
But here is a unique idea I share with you because to know this trick, you need to know a bit about public relations.
I propose to this client, while we develop their website and Facebook page, to first publish:
A press release on a newswire.
Yes, because for those who will search online tomorrow, the first thing they will find is this press release that tells exactly what this company wants to highlight.
How do you regain control of what is said or not about you?
Yes, the newswire is the perfect tool to make you visible online instantly.
If you want to know more about PR, check our links and sign up for our lists so you do not miss anything.
Nata
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