Attracting the Next Generation to Natural Products Stores with Cady Kuhlman

Natural Products Marketer Podcast

Are you ready to uncover the secrets of running a successful natural products store from the insider's perspective? Join us as we delve into an enlightening conversation with our special guest, Cady Kuhlman, a passionate advocate for health and wellness and a next-generation owner of Nutrition World in Chattanooga, Tennessee. Cady shares her unique journey in the natural products industry, her vision to educate younger audiences about nutrition, and her commitment to expanding beyond the local community.
In our chat, Cady brings to the forefront the seriousness of childhood sickness and the pivotal role of natural remedies. We dig deep into the need for parents to understand and find effective solutions to combat the severity and duration of sickness in children. Cady elaborates on her strategies to navigate the competitive landscape of the natural products industry, and how she maintains the core values of her store while embracing change and innovation. She also highlights the importance of a personalized approach to health and wellness, with Nutrition World offering individualized health consultations and blood work to address root health issues.
Finally, we explore the power of personal connections in the world of nutrition and wellness. Cady candidly shares her experiences of building authentic relationships with customers and forging unique partnerships with wellness practitioners. We wrap up our conversation with her shedding light on how to maintain a successful business in this ever-evolving industry. From focusing on quality, education, and partnerships to creating a welcoming store environment, Cady's insights are invaluable for anyone striving to make a lasting impact in the natural products industry.
Connect with Cady: [e-mail]
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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Chapters

1. Natural Products Store Owner's Vision (00:00:00)

2. Addressing Childhood Sickness and Natural Remedies (00:07:28)

3. Maintaining Core Values While Embracing Change (00:10:43)

4. Personalized Approach to Health and Wellness (00:14:14)

5. Personal Connections (00:25:32)

6. Successful Business in Natural Products Industry (00:28:49)

7. Success in Natural Products Retail Tips (00:37:01)