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1. Product Marketing - Lindsay Drumm Shares Insights with Jerry Allocca

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Manage episode 282472862 series 2857414
Content provided by Connected Culture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Connected Culture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Navigating the Noise, Lindsay Drumm, a marketing professional with over 20 years of experience, shares real-world product marketing insights she’s gained during her career working for industry leaders, including Plymouth Rock Energy and Geneva Watch Group. With a marketing background that spans product marketing, service marketing, and art direction, Lindsay offers her unique perspective on how to successfully market products and services, as well as how to continuously adapt and grow as a marketer.

In this episode, host Jerry Allocca discusses the ins and outs of product marketing with Lindsay, including:

  • The most critical issues facing product marketing today
  • How to choose the marketing platforms that deliver the best ROI
  • Key differences between product and service marketing
  • The value of having a mentor

Connect with Lindsay Drumm on LinkedIn

https://www.linkedin.com/in/lindsaydrumm/

We’d love to hear from you!

Please let me know what questions you have about product marketing, and what you’d like to know as a marketing department leader. Submit your questions here or leave a reply below.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/navigatingthenoise/message
  continue reading

9 episodes

Artwork
iconShare
 
Manage episode 282472862 series 2857414
Content provided by Connected Culture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Connected Culture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Navigating the Noise, Lindsay Drumm, a marketing professional with over 20 years of experience, shares real-world product marketing insights she’s gained during her career working for industry leaders, including Plymouth Rock Energy and Geneva Watch Group. With a marketing background that spans product marketing, service marketing, and art direction, Lindsay offers her unique perspective on how to successfully market products and services, as well as how to continuously adapt and grow as a marketer.

In this episode, host Jerry Allocca discusses the ins and outs of product marketing with Lindsay, including:

  • The most critical issues facing product marketing today
  • How to choose the marketing platforms that deliver the best ROI
  • Key differences between product and service marketing
  • The value of having a mentor

Connect with Lindsay Drumm on LinkedIn

https://www.linkedin.com/in/lindsaydrumm/

We’d love to hear from you!

Please let me know what questions you have about product marketing, and what you’d like to know as a marketing department leader. Submit your questions here or leave a reply below.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/navigatingthenoise/message
  continue reading

9 episodes

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