The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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7. Membership Marketing - Theresa Mautone Kuiken Shares Insights with Jerry Allocca
Manage episode 300694560 series 2857414
Content provided by Connected Culture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Connected Culture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/
In this episode we are navigating the noise of marketing for a membership based company.
You’ll learn what marketers need to address today to attract new members while increasing engagement with existing members along with strategies for getting the most from your marketing department.
Meet Theresa Mautone Kuiken
Chief Marketing and Business Development Officer Theresa Mautone Kuiken shares her thoughts on what makes a great leader and how to effectively manage a team with diverse skill sets.
In this episode, host Jerry Allocca discusses the ins and outs of membership marketing with Theresa, including:
- What makes a great marketing leader
- Critical issues facing membership marketing today
- Advice for walking into a new marketing department
- How to differentiate in a crowded marketplace
Theresa’s Bio
Kuiken is a strategic business leader who pioneers “first-of-its-kind” transformational initiatives on executive teams in the luxury, travel, fine art, and fashion and education industries. At NSLS, Kuiken is spearheading a strategic transformation of the marketing team to a data-led, member-first positioning. Focusing on propelling revenue growth, brand exposure and market expansion, Kuiken seamlessly marries the creative with the analytical to drive results.
Kuiken holds a bachelor’s from Vanderbilt University and graduate management studies at Columbia University. She is also Head of Community Engagement and Marketing at JerseySTEM, a nonprofit promoting excellence in science, technology, engineering, and math education for girls in under-served communities.
Quotables
“What I like to do when I start anything personally and professionally is go on a listening tour.”
Recommended resources
Resources that were mentioned during this episode.
- Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
https://www.amazon.com/dp/0066620996/ref=cm_sw_em_r_mt_dp_QZZ19CTT02EWQVT0PEXW - Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
https://www.amazon.com/dp/1591846447/ref=cm_sw_em_r_mt_dp_EKF7JARDSGVFH3G9DX3T - Theresa Mautone Kuiken's LinkedIn Profile
https://www.linkedin.com/in/theresakuiken/
We’d love to hear from you!
Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/navigatingthenoise/message9 episodes
7. Membership Marketing - Theresa Mautone Kuiken Shares Insights with Jerry Allocca
Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast
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Manage episode 300694560 series 2857414
Content provided by Connected Culture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Connected Culture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/
In this episode we are navigating the noise of marketing for a membership based company.
You’ll learn what marketers need to address today to attract new members while increasing engagement with existing members along with strategies for getting the most from your marketing department.
Meet Theresa Mautone Kuiken
Chief Marketing and Business Development Officer Theresa Mautone Kuiken shares her thoughts on what makes a great leader and how to effectively manage a team with diverse skill sets.
In this episode, host Jerry Allocca discusses the ins and outs of membership marketing with Theresa, including:
- What makes a great marketing leader
- Critical issues facing membership marketing today
- Advice for walking into a new marketing department
- How to differentiate in a crowded marketplace
Theresa’s Bio
Kuiken is a strategic business leader who pioneers “first-of-its-kind” transformational initiatives on executive teams in the luxury, travel, fine art, and fashion and education industries. At NSLS, Kuiken is spearheading a strategic transformation of the marketing team to a data-led, member-first positioning. Focusing on propelling revenue growth, brand exposure and market expansion, Kuiken seamlessly marries the creative with the analytical to drive results.
Kuiken holds a bachelor’s from Vanderbilt University and graduate management studies at Columbia University. She is also Head of Community Engagement and Marketing at JerseySTEM, a nonprofit promoting excellence in science, technology, engineering, and math education for girls in under-served communities.
Quotables
“What I like to do when I start anything personally and professionally is go on a listening tour.”
Recommended resources
Resources that were mentioned during this episode.
- Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
https://www.amazon.com/dp/0066620996/ref=cm_sw_em_r_mt_dp_QZZ19CTT02EWQVT0PEXW - Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
https://www.amazon.com/dp/1591846447/ref=cm_sw_em_r_mt_dp_EKF7JARDSGVFH3G9DX3T - Theresa Mautone Kuiken's LinkedIn Profile
https://www.linkedin.com/in/theresakuiken/
We’d love to hear from you!
Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/navigatingthenoise/message9 episodes
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Similar to Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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