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How Partners Made This Event Series More Efficient | JK Sparks
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JK Sparks, Head of Marketing at AudiencePlus, discusses a recent event series he partook in with Mutiny, Clearbit, and Sweet Fish Media. He dives into logistics, from choosing cities and speakers to communicating with everyone pre, during, and post event. JK shares how they kept the content fresh at each stop and tactics for getting speakers to promote the events. JK even adds some information about an offline acquisition tracking strategy he came up with for some of his own in-person promotion.
To see the full video version of this conversation, check out:
Nearbound Marketing on YouTube
If you enjoyed this conversation & want easily search through past episodes, check out:
LoganLyles.com
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