Codie Sanchez on Buying Boring Businesses and The Secret to Wealth

Never Enough

About the Episode
Can the path to financial freedom be paved with boring businesses?
In this episode, Andrew sits down with Codie Sanchez, a founder, entrepreneur, and investor who's redefining success in the business world.

Codie is the founder and CEO of Contrarian Thinking, a digital education company with over 7 million followers, and Main Street Hold Co, a small business holding company. She's also the driving force behind Contrarian Thinking Capital, a firm investing in companies that support small business growth.

With a background in finance and a keen eye for unconventional opportunities, Codie has built a diverse portfolio of "boring" businesses that generate impressive returns. Her approach challenges the traditional startup narrative, focusing instead on profitable, established industries that are often overlooked by tech-focused investors.

In this conversation, Codie shares her journey from working in private equity to becoming a champion for Main Street entrepreneurship. She discusses the power of "boring" businesses, the importance of deal clarity, and why she believes ownership is under attack in the U.S. Codie also offers insights from her upcoming book, "Main Street Millionaire," which promises to be an MBA-level guide to mergers and acquisitions for everyday entrepreneurs.
Join us as we explore

• Codie’s journey from working in Vanguard to owning multiple businesses of her own
• The appeal of boring businesses
• Strategies to help you know whether the businesses you want to buy or start are actually any good
• AI and technology’s impact on businesses and the job market
• Codie’s perspective on fame, navigating challenges, and her aspirations
• People and products that she’s been loving lately

Maybe you’re itching to start your own venture. Or perhaps you’re an investor looking to expand your portfolio. Codie’s insights will surely steer you towards success. Tune in for a powerful conversation that unpacks the secrets of what it takes to win in business.

People Mentioned

• Balaji
• Jonah Goldberg
• Ayman Al-Abdullah

Resources Mentioned

• Main Street Millionaire by Codie Sanchez
• The Triumph of William McKinley by Karl Rove
• The Vietnam War by Ken Burns & Lynn Novick
• Bach flower remedy
• Logitech Casa Pop-Up Desk

Chapters
00:00 - Intro
00:42 - Catching Up With Codie
5:01 - Codie’s Entrepreneurial Journey
8:51 - Why Boring Businesses Are Great
13:23 - What Businesses Do You Buy?
16:07 - How to Tell If Your Businesses Ideas Are Good
18:37 - Weird But Profitable Businesses
21:24 - Businesses AI Will Disrupt
23:33 - Integrating Tech In Businesses
25:15 - White Collar Workers Shifting to Blue Collar Jobs
30:57 - Fame’s Impact on Codie’s Life
36:00 - Codie’s Goals For the Future
37:51 - Dealing Tough Days
41:53 - Codie’s Book
43:48 - Codie’s Product Recommendations
47:38 - People Codie Finds Interesting
🔗 Follow Codie:

Twitter/X: @Codie_Sanchez
Instagram: @codiesanchez
Facebook: Codie Sanchez
Tiktok: @realcodiesanchez
Youtube: @CodieSanchezCT
Website: