NCM S1-007 Mark O’Brien on Creating Your Own Digital Marketing Platform

New Customer Machine - Turning Strangers Into Customers at Scale

Mark O’Brien is one of the clearest communicators I know when it comes to understanding digital marketing. On this episode, we cover the end-to-end system he recommends to generate a steady flow of right-fit opportunities for his clients. I ask Mark about which tools are the best when choosing a CMS for your website, a CRM for your sales team and he goes into detail about choosing the right marketing automation platform. Listen as we joke around about the common missteps companies take when they approach digital marking and listen closely as Mark drops detailed metrics that must be hit to get your marketing engine running. Here is the webinar that Mark mentioned on the topic of mass email deliverability titled Email Deliverability Demystified. https://www.newfangled.com/webinar/factors-affecting-email-deliverability/ Mark O’Brien, is the CEO of Newfangled. Newfangled empowers marketing agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. Mark speaks regularly at marketing events for the 4A’s, TAAN, Mirren, MarketingProfs, ReCourses, MAGNET, ICOM, AMIN, and Worldwide Partners, among others. Mark is also the author of, “A Website That Works: How Marketing Agencies Can Create Business-Generating Websites.”