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Diving Deep on Messaging with Jodi Innerfield, Sr. Director of Product Marketing at Salesforce
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In this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging.
Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like:
- What is a checklist of things that PMMs should do before embarking on a messaging exercise?
- What are some common mistakes that you can make when creating messaging?
- How do you create a unified message that appeals to the different buyers you may find in the same buying process?
- What are different ways that you can validate if messaging is working and measure its success?
Follow Jodi on LinkedIn: https://www.linkedin.com/in/jinnerfield/
Connect with Maggie on LinkedIn: https://www.linkedin.com/in/maggieebean/
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