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Ep 32: Emma, My Little Barfi, Using Business to Challenge Social Stigmas and Inclusion
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Next of Kin The Podcast is back with season 2! I'm Emma, a British Expat, Mumpreneur and Mum of 1, living in Dubai, UAE, and this podcast follows along my own journey raising my daughter and starting my first business.
I am firmly in my Mumpreneur era, so season 2 is Career Season. Join me as I explore the collision between careers and motherhood. I'll be speaking to insightful guests, delving into practical tips and inspiring stories. All through the lens of Dubai expat life.
On today's episode, I had the pleasure of speaking to Emma, the Founder of My Little Barfi. An ex-teacher, turned stay-at-home-Mum, turned Brand Founder. Her unique brand includes beautiful South Asian inspired prints and designs. Emma created the brand when she noticed the lack of kid and parent-friendly clothing with the representation of South Asian cultures. We get chatting about the challenges with social stigmas around colourism that she faced, even when designing the clothing, in 2024 it really seems unbelievable some of the stories that she tells!
We cover A LOT in this episode:
- Normalisation of colourism in the South Asian community and lack of representation
- Emma's loss of identity when becoming a Mum
- A very real and honest chat about starting the brand including a lot of obstacles and self doubt
- Would Emma recommend this career path to other Mums?
- Emma's experience teaching in Dubai and how it influences her decision on schooling her own children
- Trolls and going viral on social media
... and so much more.
Links:
My Little Barfi Instagram: https://www.instagram.com/mylittlebarfi/
My Little Barfi Tiktok: https://www.tiktok.com/@mylittlebarfi
My Little Barfi Website: https://www.mylittlebarfi.com/
Please subscribe and share the show to help us grow, and if you are enjoying the podcast and would like to support you can now 'buy me a tea': https://www.buymeacoffee.com/nextofkinpodcast
Website: https://nextofkin.ae
Instagram: @nextofkin.ae
Tiktok: @nextofkin.ae
Email: podcast@nextofkin.ae
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