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Manage episode 359765179 series 3463726
Content provided by Kevin Simcock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Simcock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Kevin describes how he started his career in advertising and marketing. He explains the importance of three fundamental growth steps to creating or relaunching a successful brand:
Growth Step #1- Knowing your value and The Value Equation.
Growth Step #2 – What does your brand stand for?
Growth Step #3 – Really understand your consumer.
Steve Jobs / What Apple Brand Stands For: https://www.youtube.com/watch?v=keCwRdbwNQY
Simon Sinek Tedtalk Your Why: https://www.youtube.com/watch?v=u4ZoJKF_VuA
If you have any questions about the content in Episode 1 or if you would like to contact Kevin regarding a project please reach out here: kevin@niftypicnic.com
For more information on Nifty Picnic Marketing visit here: https://www.niftypicnic.com/
Chapters
1. Intro (00:00:00)
2. Who is Kevin Simcock (00:00:30)
3. Growth Steps to Success Intro (00:08:59)
4. Growth Step 1: The Value Equation (00:09:34)
5. Growth Step 2: What does your brand stand for? (00:14:08)
6. Growth Step 3: Understanding your consumer (00:18:07)
7. Summary (00:23:06)
14 episodes
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