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295- Making a Mark: Visual Identity with Tom Geismar

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Manage episode 198007308 series 8452
Content provided by Roman Mars. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roman Mars or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

  continue reading

655 episodes

Artwork
iconShare
 
Manage episode 198007308 series 8452
Content provided by Roman Mars. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roman Mars or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

  continue reading

655 episodes

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