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#173 | The Marketing Playbook For Breaking An Artist With A Song That Released YEARS Ago Ft. J.R. McKee & Drew De Leon
Manage episode 423056207 series 3415546
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Together, J.R. and Drew were named Billboard's Indie Power Players of the Year in 2023, won a Grammy, sold over 4 million records (160M+ in previous years), and had the #1 song on TikTok in the US for the entire year. J.R. Mckee & Drew De Leon's Digital Marketing Playbook 2024: https://shared-information.teachable.com/p/digital-marketing-playbook-2024 Timestamps: 0:00 Intro 2:12 How JR and Drew started MPR Global
5:26 What is the Music Marketing Playbook
7:01 The 5 C's In Music Marketing
8:01 Catalog: How We Broke an Artist with a 9 year old Song
15:35 Culture: How We Get Our Artist Infront of Culture (For Free)
30:54 Community: What Grows Your Music Career
36:15 Conversation: Creating engagement around your music
41:50 Post Beef: Kendrick Lamar vs Drake
50:04 is Hip Hop dying? (A.I Artists) Listen to Our Podcasts Here: https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063 This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽 http://www.nolabelsnecessary.com/ #NoLabelsNecessary #indieartist #musicmarketing
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