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879 - Golf Sponsorships 101: Why Brands Sponsor Golf Events and Players
Manage episode 432897323 series 81196
Content provided by NoLayingUp.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NoLayingUp.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Despite a lot of changes in the professional golf ecosystem, money continues to pour into the sport at the highest level. Why is that? What do brands get out of sponsoring events (big and small), and players (famous or not). We dive into what makes golf an appealing audience despite declining ratings, the decision to sponsor an individual player, using a title sponsorship as a vehicle for other business interests, the increased value around major championships, the unrivaled appeal of the Masters, and a lot more.
If you enjoyed this episode, consider joining The Nest: No Laying Up’s community of avid golfers. Nest members help us maintain our light commercial interruptions (3 minutes of ads per 90 minutes of content) and receive access to exclusive content, discounts in the pro shop, and an annual member gift. It’s a $90 annual membership, and you can sign up or learn more at nolayingup.com/join
Thank you to Titleist and the new GT Driver Lineup, ONE Protein Bars, and Rhoback.
Learn more about your ad choices. Visit megaphone.fm/adchoices
941 episodes
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Manage episode 432897323 series 81196
Content provided by NoLayingUp.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NoLayingUp.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Despite a lot of changes in the professional golf ecosystem, money continues to pour into the sport at the highest level. Why is that? What do brands get out of sponsoring events (big and small), and players (famous or not). We dive into what makes golf an appealing audience despite declining ratings, the decision to sponsor an individual player, using a title sponsorship as a vehicle for other business interests, the increased value around major championships, the unrivaled appeal of the Masters, and a lot more.
If you enjoyed this episode, consider joining The Nest: No Laying Up’s community of avid golfers. Nest members help us maintain our light commercial interruptions (3 minutes of ads per 90 minutes of content) and receive access to exclusive content, discounts in the pro shop, and an annual member gift. It’s a $90 annual membership, and you can sign up or learn more at nolayingup.com/join
Thank you to Titleist and the new GT Driver Lineup, ONE Protein Bars, and Rhoback.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to No Laying Up - Golf Podcast
The Golf Podcast features all the latest golf news, instruction, and equipment from the point of view of real average golfers just like yourself.
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…
continue reading
Tony Reali and four reporters from across the country debate about the hottest issues in this sport of competitive banter.
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With in-depth, comprehensive daily coverage of all aspects of the NBA, Malika Andrews and a vibrant cast of expert analysts and reporters offer their distinct perspectives on the game. She is joined by analysts Vince Carter, Chiney Ogwumike, and Kendrick Perkins, along with Senior Writer Zach Lowe. Ramona Shelburne and Adrian Wojnarowski will be among the top reporters contributing updates from around the league.
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