Heart & Soul (ft. Michael Cerbelli, Cerbelli Creative)

No More Bad Events

Heart & Soul (ft. Michael Cerbelli, Cerbelli Creative)

Michael Cerbelli’s remarkable career of sharing, inspiring, & listening

OPENING QUOTE:

“Give it your all or don't accept the job. It's that simple. Do it the right way.”

-Michael Cerbelli

GUEST BIO:

Michael Cerbelli, founder of Cerbelli Creative, is known for producing wildly imaginative and successful events for over four decades. Michael is also known for generously sharing his knowledge of event trends and insights with others in the business via his now famous Hot List™. And it’s been said that how ‘The Hot List™’ goes, so goes the industry.

Links:

• Website
• LinkedIn
• Instagram
• Twitter

CORE TOPICS + DETAILS:

[5:50] - COVID in New York

Taking changes head-on

Michael discusses how he went into 2020 ready to have a banner year at Cerbelli Creative, and then COVID hit. But where many leaders and businesses raged against the changes and longed for the way things were, Michael and his team immediately shifted— having twice-daily Zoom meetings to stay on track and keep moving forward. The result is that they didn’t lose a step throughout the pandemic.

[15:41] - The Hot List

Naming the trends before they’re trends

The Hot List is an annual event that showcases Michael’s annual list of the hottest and newest event & entertainment ideas before they take off. While it’s a thrilling, can’t-miss event, it’s also representative of something deeper— Michael’s commitment to sharing his knowledge, experience, and insights with the world. Rather than a zero-sum, competitive approach, he’s chosen to focus instead on how all people in the event industry can elevate each other.

[23:22] - Vital Advice for Rising Stars

What you should know entering the event industry

Michael leaves listeners with an emphasis on ‘heart and soul.’ Don’t just give your vendors start times— form a relationship and help them understand how they can excel. Don’t walk into a meeting and start spitting ideas— listen first. Understand the people and their goals and vision for an event.

[24:53] - Toothpaste Lids: On or Off

Know your clients & watch relationships blossom

Michael calls the early stages of working with an organization the ‘newlywed stage.’ Too many event organizers see this phase as a one-off, an opportunity to extract value and move on. But you should always be learning everything you can, under the assumption that you may be capable of a long and successful relationship together. Make the effort to listen and get to know what they’re looking for, and they’ll reward you with a long and valuable partnership.

RESOURCES:

• [3:00] - The Hot List
• [20:39] - Jordan Kahn Music Company
• [21:10] - Brett Culp’s Stage Story
• [22:22] - Meetings Today

FOLLOW:

Follow Michael Cerbelli:

• Website
• LinkedIn
• Instagram
• Twitter

Follow Scott Bloom:

• Website
• LinkedIn
• YouTube
• Vimeo

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series, and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?

Learn more about Scott: scottbloomconnects.com

ABOUT eSPEAKERS:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SPONSORED BY IMPACTELEVEN:

From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.

Learn more at: impacteleven.com

PRODUCED BY DETROIT PODCAST STUDIOS:

In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.

Here’s to making (podcast) history together.

Learn more at: DetroitPodcastStudios.com

SHOW CREDITS:

• Scott Bloom: Host | scottbloomconnects.com
• Joe Heaps: eSpeakers | [e-mail]
• Connor Trombley: Executive Producer | [e-mail]