Picking the Perfect Speaker | (ft. Rich Gibbons | President, SpeakInc)

No More Bad Events

TITLE:

Picking the Perfect Speaker | (ft. Rich Gibbons | President, SpeakInc)

OPENING QUOTE:

“There are so many. I don't want to say horror stories, but there have been lots of selections over the years where corporate leaders and middle-level managers have seen what a train wreck it can be if you don't pick the right talent. And it's misaligned for whatever reason, and getting it right is a lot easier than trying to mop up afterwards.”

SUMMARY:

Selecting the right speaker is an art form. It requires an understanding of your audience's preferences, the ability to read the room, and a commitment to providing an unforgettable experience. And with those parameters in mind, Rich addresses how a speaker could make or break an event. And how, as a broker of speakers, he needs to understand every nuance of a client’s request or risk misfortune.

And on that note, Rich leans into some relevant and memorable quotes from a few of his esteemed colleagues. For example, “Prescription before diagnosis is malpractice” and “In a time of infinite choice, the power of curation skyrockets.”

And it all makes sense as Rich gets specific about the need to deeply understand a conference or program slot's ethos, profile, demographic, and DNA. He talks about the growing focus on diversity in gender and race in speaker selections, new trends in subject matter, assessing the track records of speakers (celebrity and otherwise), and… this is big …being an advocate for the event owner.

If keynotes are an integral part of your program, and producing great events is your goal, this episode of No More Bad Events is a must!

GUEST BIO:

With an extensive client following in both the corporate and trade association realms, Rich Gibbons advises on speakers and platform talent that aligns with event goals. He has held board positions with the International Association of Speakers Bureaus (IASB), the Corporate Event Marketing Association (CEMA), and the IASB/NSA Council.

HIRE THEM TO SPEAK:

Follow Rich Gibbons: Rich Gibbons eSpeakers Bio, LinkedIn Bio.

Follow Scott Bloom: Scott's eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. Scott cut his teeth at renowned improv and comedy clubs as a comedian. As a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements.

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | [e-mail]