Question. Rethink. And Redefine Greatness. (ft. Anna Mader & Matt Schrader | Heads of Creative and Client Experiences, XD Agency)

No More Bad Events

Title:

Question. Rethink. And Redefine Greatness. (ft. Anna Mader & Matt Schrader | Heads of Creative and Client Experiences, XD Agency)

Bio:

XDA is an award-winning creative agency that takes brand stories and produces personal, insights-fueled experiences that deeply resonate with audiences. Anna Mader and Matt Schrader, Heads of Creative and Client Experiences, respectively, create brand-defining moments for the humans at the center of it all, who have the power to shift culture.

Opening Quote:

I think it starts with trust… building that collaborative relationship where we're almost on the same team, right? We have an amazing strategy team, and if we don't have that open line of communication with our clients to be like, hey, this is what we're seeing. Is this right? Or, hey, can we push you here? How does this feel? Can we challenge you? Can we continually look at and redefine greatness? Right? Like, what is that? Building that trust and those relationships is what, at the end of the day, makes the idea so much better.

Summary:

This episode of No More Bad Events explores the cutting-edge approach of XDA in revolutionizing event experiences. Alongside guests Anna Mader and Matt Schrader, host Scott Bloom probes into XDA's ethos of "redefining greatness," which Anna articulates as a commitment to continual improvement, creative risks, and solving problems. Matt reinforces this ethos, advocating for challenging the status quo to yield superior outcomes. They reflect on heightened audience expectations post-COVID, underlying the need for engaging and surpassing these anticipations. The conversation also delves into the philosophy of balancing kindness with boldness and how client relationships are formed based on shared values.

There’s more. The agency's approach to creating a sense of community and belonging through experiences is also discussed, as well as the value of integrating elements from fan events such as Comic Con into the corporate events. Leadership support, client collaboration, and shifting audience culture are also recognized as essential factors in successful event design.

Lastly, storytelling is amplified, with a nod to the hero's journey as a compelling structure for audience engagement. This episode promises to be an engaging deep dive into the innovative strategies XDA employs to deliver events that are not just enjoyable but make an indelible mark on attendees' lives.

CONNECT WITH THEM:

Connect with Anna Mader: Anna's LinkedIn Profile

Connect with Matt Schrader: Matt's LinkedIn Profile

Hire Scott Bloom: Scott's eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements.

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | [e-mail]