#0072 - Rich Mironov – the problem with sales led development

No Nonsense Agile Podcast

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1+ y ago 1:03:26

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Join Murray Robinson and Shane Gibson as they talk with Rich Mironov about the problem with sales led development. It’s easy for B2B enterprise companies to fall into a sales lead development model where the majority of development work is customisation starving the core product of resources for innovation, new features, quality improvements and technical resilience. The end result is frustrated product development and engineering teams, uninspiring products, low profitability, slow growth and difficulty getting investment. Fixing it requires product leaders to help executives understand that the economics of a product and service business are very different and they need to change their behaviour accordingly.

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