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Bad Design Is Expensive, with Ross Kimbarovsky
Manage episode 278020514 series 2533749
SnapCast talks with Ross Kimbarovsky, the Founder and CEO of Crowdspring, a global marketplace to help nonprofit and for-profit entities with a variety of service. We talk about Nonprofit branding, and cover:
- There is a general misunderstanding of what a brand identity is.
- Your brand image is not what you say it is. It’s how people perceive you.
- The importance of symbols in a nonprofit brand.
- Sync-up your story and your brand identity so you can take control of how people see you.
- Good design vs bad design. Bad design is expensive. Good design is an accelerator.
The Crowdspring Blog has a free branding guide for nonprofits: crowdspring.com/blog/nonprofit-branding
And Crowdspring picks one nonprofit monthly to receive a free design project: https://www.crowdspring.com/give-back/
We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.
366 episodes
Manage episode 278020514 series 2533749
SnapCast talks with Ross Kimbarovsky, the Founder and CEO of Crowdspring, a global marketplace to help nonprofit and for-profit entities with a variety of service. We talk about Nonprofit branding, and cover:
- There is a general misunderstanding of what a brand identity is.
- Your brand image is not what you say it is. It’s how people perceive you.
- The importance of symbols in a nonprofit brand.
- Sync-up your story and your brand identity so you can take control of how people see you.
- Good design vs bad design. Bad design is expensive. Good design is an accelerator.
The Crowdspring Blog has a free branding guide for nonprofits: crowdspring.com/blog/nonprofit-branding
And Crowdspring picks one nonprofit monthly to receive a free design project: https://www.crowdspring.com/give-back/
We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.
366 episodes
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