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Rebroadcast-Using Form 990 As a Marketing Tool
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Nonprofits are often concerned with having just the right social media messages to promote year-end giving campaigns. When the dust settles, they still need to maintain compliance with state and federal regulators. These disclosure requirements provide an excellent opportunity for nonprofits to tell their stories; demonstrate impact and market their organizations and services. Join Holly Ivel, Director of Data Services for GuideStar, for a lively discussion on the importance of Form 990 and GuideStar profiles. Holly will highlight the Form 990 sections that may be used for marketing purposes and share excerpts from well- prepared Form 990’s.
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