Fertile Ground for Founders: Changing Lives and Welcoming New Ones: Featuring Tess Cosad

Not My First Guess

This episode, we are joined by Tess Cosad, the CEO and Co-Founder of Béa Fertility. As someone who takes much of her inspiration from injustice, Tess saw the pain and difficulties that many people were going through in their attempts to build a family, with access and affordability making the journey even more stressful and heartbreaking for many. In comes Béa Fertility, a company that provides clinical-grade fertility treatment that can be shipped straight to your door, and costs 1/20th of what IVF would.

Tess has always been passionate about building businesses that make an impact. She was the first woman to lead a digital startup program to female entrepreneurs in Saudi Arabia in 2018, and is also a pioneer of the FemTech industry having gained experience working with Hers By Design, and Emberson Ventures, a B2B marketing agency.

Despite often being one of the few women in male-dominated VC circles, Tess persists in her commitment to bring about positive change and support impactful solutions, by pushing evidence-based strategies and supporting founders who adopt similar change driven principles.

This episode, we discuss:

• Mistakes and lessons learnt from Tess’s previous start-up ventures
• The importance of speaking to your users/customers
• The importance of storytelling and how this became Tess’s skillset
• Why being the keeper of the context is your most important role as CEO of a startup
• The process of finding mentors
• The struggles of finding investors and raising funds, and the importance of keeping your passion throughout the process

And much more including hilarious stories that had our editor chuckling almost the whole way through the edit!

Let us know what you think!

Links:

• Bea Fertility website
• Brad Feld’s book Venture Deals
• Founders Pocket Guide to term sheets