))
Stocking supermarkets, building as a solo founder, and creating joy, with Ellie Webb
Manage episode 328115252 series 3344784
Content provided by Hattie Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hattie Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ideas often come from experiencing frustration first hand. That's exactly what happened to Ellie. While giving up alcohol for a month, she got fed up with the lack of options available in lieu of her traditional G&T. That, coupled with career frustration, that she couldn't get a job building a consumer facing brand, led her to create her own. She launched Caleño- a non-alcoholic drinks brand, to bring more joy to those choosing to go alcohol free.
Today, Caleño has both d2c and traditional retail channels: including Sainsburys, Waitrose and M&S and restaurant chains
In this episode she shares:
- How she ended up being in the right mindset for entrepreneurship
- A pivotal trip to Columbia and how it shaped the brand
- The surprise opportunity to launch in their first supermarket
- Lessons learned as a solo founder
- And the time you really don’t want to hear your product is “on fire”
Links:
- https://calenodrinks.com/
Chapters
1. Ellie Video & Audio (00:00:00)
2. FOUNDING STORY (00:01:55)
3. Edited to here (00:31:21)
4. Marker (00:34:38)
51 episodes
Share
