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How Mid-Level and Direct Response Can Partner Together

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Manage episode 419418614 series 2503776
Content provided by Veritus Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Veritus Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Building a partnership between mid-level and direct response is crucial to your organization’s success. Yet many organizations are missing out on opportunities to align these groups in a way that will strengthen the donor pipeline.

For this episode, we invited special guests Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, to join us for a conversation about creating a partnership between mid-level and direct response that will result in stronger relationships with donors at every stage of giving.

Show Highlights: In this episode, you’ll learn about…

  • The difference between a high-touch direct mail campaign and a relational mid-level approach

  • Creative ways that organizations can promote collaboration between mid-level and direct response teams

  • Barriers that prevent these groups from coordinating their donor outreach

  continue reading

134 episodes

Artwork
iconShare
 
Manage episode 419418614 series 2503776
Content provided by Veritus Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Veritus Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Building a partnership between mid-level and direct response is crucial to your organization’s success. Yet many organizations are missing out on opportunities to align these groups in a way that will strengthen the donor pipeline.

For this episode, we invited special guests Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, to join us for a conversation about creating a partnership between mid-level and direct response that will result in stronger relationships with donors at every stage of giving.

Show Highlights: In this episode, you’ll learn about…

  • The difference between a high-touch direct mail campaign and a relational mid-level approach

  • Creative ways that organizations can promote collaboration between mid-level and direct response teams

  • Barriers that prevent these groups from coordinating their donor outreach

  continue reading

134 episodes

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