NBU S2:EP12 - The Anatomy Of A High Converting Sales Funnel
Manage episode 417198964 series 3256219
In this episode, we delve deep into the intricacies of constructing a high-converting sales funnel, the backbone of any successful online business. A solid sales funnel isn't just about attracting leads; it's about guiding them through a journey that culminates in conversion and beyond.
We explore how traditional sales funnel models, like the AIDA approach, lay the groundwork but often fall short in today's dynamic market. Enter the conversion funnel, a comprehensive approach that prioritizes customer behaviors, retention, and lifetime value.
From the initial stages of customer acquisition to incentivizing action and crafting a content strategy for maximum lifetime value, we dissect each phase with real-world examples and actionable insights.
Discover the power of 'funnel hacking' your competitors, the art of crafting compelling messaging, and the importance of congruence between ad content and landing pages.
Learn how to leverage email marketing to drive action and explore strategies for retaining and nurturing customers long after the initial sale.
Plus, we explore various funnel examples, from the 'Free Book' + Shipping funnel to the effectiveness of giveaways and the intricacies of the sales call funnel.
Join us as we unravel the secrets of building a modern-day sales funnel that not only converts but nurtures relationships and maximizes customer lifetime value. Tune in and revolutionize your approach to online business growth!
Don't miss out on this discussion that's sure to leave you with fresh insights and actionable takeaways.
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50 episodes