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David Lloyd - Leadership lessons from 40 years in radio
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Nottingham Business School Business Leaders Podcast
David Lloyd - Leadership Lessons from 40 years in radio | Episode 31
Broadcaster David Lloyd may now be best known for founding a national radio station Boom Radio.
But during a 40-year career he has had executive roles with LBC, Century, Galaxy and Virgin,
As he tells Visiting Honorary Professor Mike Sassi in this episode of the Nottingham Business School Business Leaders’ Podcast, those four decades in commercial radio have given him a wealth of leadership insight.
David says: “Somebody very wise told me: You don’t need to do it at pace – you can sit and think and watch. Leadership is about creating the right environment to get the best out of your people.”
And there are many more leadership takeaways:
On the importance of finding leaders to learn from…
David says: “So many people who become leaders and managers today have never been lead or managed well. So how can you expect them to become good leaders or managers? You don’t realise what great leadership is until you’ve felt it and witnessed it.”
On the need for leaders to look after themselves…
David says: “You have to make sure you do the bits [of your job] you enjoy, as well as everything else. Make sure there’s enough in your day to fire you up and make you feel positive.”
On the day the pressure became too much…
David says: “I just couldn’t cope. I got to the meeting and resigned. I went in with a wonderful company car – I came out with a battered old Ford Fiesta! Leadership can be lonely. Mental health is talked about a lot now. It wasn’t then."
On why leaders must take time out to think…
David says: “The things that really make a difference to a business are the bright ideas, the changes in direction, the different perspectives. Leaders need time to sit and think about that.”
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