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S1. Ep6 | Afdhel Aziz | Black Lives Matter and business as a force for good
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This episode is for the person that continues to be moved by the Black Lives Matter movement and its essential influence on the world's brands. Joined by Afdhel Aziz, author of Good is the New Cool: Market Like You Give a Damn, and founder of the think-tank and idea incubator to the Levis, Facebook, and Microsofts of the world, Conspiracy of Love, Afdhel is the world’s evangelist of business as a force for good. In this episode, we talk about how leading brands are responding to Black Lives Matter, and how it reconciles with consumers' call to action on authentic social purpose. From respecting the journey’s of black and brown employees and customers to a need for transparent action, this conversation is one for the books.
Keep track of Afdhel's work on a regular basis on Linkedin
&
Pre-order his newest book, Principles of Purpose here.
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