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882: Why a Programmatic Media Approach has Value!
Manage episode 216075801 series 2159080
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include: Programmatic media buying evolution How marketers can strategize and implement programmatic media The importance of transparency How data usage fits in our eco system Why you should listen to Haviland! "Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
2964 episodes
Manage episode 216075801 series 2159080
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include: Programmatic media buying evolution How marketers can strategize and implement programmatic media The importance of transparency How data usage fits in our eco system Why you should listen to Haviland! "Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
2964 episodes
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