What's a KOL in China?
Manage episode 289742437 series 2909619
In this podcast, we interviewed Rachel Marie Rommeswinkel (星星). She’s a foreigner KOL (influencer) in China with over one million followers on Weibo and Bilibili.
She shares with us how she went from 10 views on her first video to 10 million on her most watched one. She also shares strategies for new vloggers such as finding a niche, finding a frequency of posting that works for you, as well as some legal copyright advice. After all, she's doing a Master degree in law at the University of Xiamen.
For more of our conversation with Rachel R 星星, make sure to follow us daily, Monday to Thursday for short snippets and on Friday for the full 90-minute video. And what better way to ensure you don't miss any part of than to subscribe to our channel.
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