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The More Than TikTok Act and Bud Light's Brand Pivot | Weekly Digital Marketing Update 4/6

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Manage episode 359987515 series 2446310
Content provided by Podcast Of Record and Of Record. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Of Record and Of Record or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Digital Ad Market Update: 3/30 - 4/6 2023
Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.
Top Stories:
The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse.
Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it.
Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster.
Articles Mentioned:
New Bud Light Spokesperson: http://bit.ly/3GlpqTX
Target Obsession on TikTok: https://bit.ly/3UcGwcc
  continue reading

229 episodes

Artwork
iconShare
 
Manage episode 359987515 series 2446310
Content provided by Podcast Of Record and Of Record. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Of Record and Of Record or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Digital Ad Market Update: 3/30 - 4/6 2023
Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.
Top Stories:
The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse.
Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it.
Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster.
Articles Mentioned:
New Bud Light Spokesperson: http://bit.ly/3GlpqTX
Target Obsession on TikTok: https://bit.ly/3UcGwcc
  continue reading

229 episodes

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