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Mastering Crisis, Culture and Change with Tamara Littleton, Founder of The Social Element
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We're back with the second episode of Off Record, On Point Season 3, with special guest Tamara Littleton, winner of Campaign's Inspiring Women Awards 2024, CEO and Founder of The Social Element, and Co-Founder of Polpeo! Julia and Kasey sit down with her to talk crisis management, building an award-winning business, and how companies can keep on track this coming Pride month...
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are reputation crisis, equality, and LGBTQ+ rights. Please listen responsibly and check out our resources below:
MIND mental health support – https://www.mind.org.uk
The Human Rights Campaign - https://www.hrc.org
Stonewall UK - https://www.stonewall.org.uk
LA LGBT Centre - https://lalgbtcenter.org
Mind Out LGBTQ Mental Health Service - https://mindout.org.uk
About Tamara & The Social Element:
Tamara Littleton is the founder and CEO of The Social Element, a social media agency that works with some of the world’s biggest brands to ensure their social media is creating genuine human connections with consumers. She set up the business with the ambition of challenging the conventional agency model, pioneering and building a distributed workforce model that to this day is truly innovative in the agency market. In 2013, Tamara co-founded Polpeo, a crisis simulation platform which helps brands and their agencies withstand a crisis breaking on social media through the use of simulation technology.
The Social Element’s services are always rooted in community and social-first, understanding that social media is most effective when a brand is connecting with their consumers in a genuine, authentic way. They have a large team of social media natives who can provide 24/7 services, stay on top of changes and are experts in cultural moments and how to use data to make an impact. The social element has worked with amazing brands like Oreo, Nissan, Visa, Dr Pepper, EA Games, and Maynards Bassetts.
Connect with Tamara on LinkedIn: https://www.linkedin.com/in/tamaralittleton/
The Social Element: https://thesocialelement.agency/
Polpeo: https://polpeo.com/
About The Digital Voice™:
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
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OUR PODCAST: https://kite.link/OffRecordOnPoint
YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ
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