Jennifer Hellman, CEO of Goff Public, on finding the thing that distinguishes you

Off the Record

Jen Hellman, CEO of independent communications agency Goff Public, has always managed to stand out from the crowd. In high school, for example, of all the instruments she could have played, she made a rare choice: the piccolo.

“Want to know the best thing about playing piccolo?” Hellman asked Kathy Robideau, MSPBJ market president and publisher, and Dave Faust, president and CEO of Platinum Bank, in this podcast. “You can actually hear it in an orchestra full of musicians.”

Excelling at what she referred to as an “endangered instrument” wasn’t the only way Hellman distinguished herself throughout her life.

Check out this episode of Off the Record to hear about Hellman’s career journey, including:

· Switching from a music major at St. Olaf to creating her own work study program in PR.

· How Hellman leveraged the MSPBJ Book of Lists in her post-college job search.

· Lessons in how to be a professional from a great mentor.

· What companies should consider before doing media interviews or issuing statements on current events.

· Instances when Goff Public has turned down work.

· Why it’s critical to build an executive presence if you want to be a leader.

· Holding an amazing culture together after you’ve inherited it.

· The best parts about belonging to the Twin Cities business community.

Leaders like Hellman understand the value of moving quickly and acting creatively, just like Platinum Bank. Learn more about business banking with a different kind of bank.

Never miss an episode of Off the Record. Subscribe today on Apple Podcasts or Spotify.