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Can Hyper-Personalization Work in University Recruiting?
Manage episode 441553190 series 3245596
Content provided by EAB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EAB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
EAB’s Michael Koppenheffer and Pam Kiecker Royall discuss a new survey that shows most prospective college students want colleges to send them more personalized recruiting messages that incorporate what institutions know about their academic and non-academic interests. Students say this kind of hyper-personalized messaging saves them time and makes them feel the university values them as individuals. Pam and Michael discuss what’s possible and advisable in creating bespoke recruiting packets for thousands of students.
…
continue reading
227 episodes
Manage episode 441553190 series 3245596
Content provided by EAB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EAB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
EAB’s Michael Koppenheffer and Pam Kiecker Royall discuss a new survey that shows most prospective college students want colleges to send them more personalized recruiting messages that incorporate what institutions know about their academic and non-academic interests. Students say this kind of hyper-personalized messaging saves them time and makes them feel the university values them as individuals. Pam and Michael discuss what’s possible and advisable in creating bespoke recruiting packets for thousands of students.
…
continue reading
227 episodes
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