31: Podcasting Is The #1 Networking Tool with John Caprani

Oh My Pod | Grow Your Podcast

In this podcast episode, Justin interviews copywriter and networking enthusiast, John Caprani. John shares his personal and professional experiences with networking through podcasting, emphasizing the importance of authentic conversations and building relationships without a specific agenda. They discuss the role of podcasting as a networking tool, the misuse of podcasts as a sales tool, and the benefits of delivering value and helping others. John Caprani is a Direct Marketing Consultant, Networking Expert, and now Fractional CMO. Hailing from Ireland, he's happily married with 2 kids and a PomChi dog. In 2018, John quit the construction industry to go all in on making it as a copywriter. Starting in a new sector as a complete unknown, he focused on his people skills to build connections and grow a network that now brings him weekly inbound opportunities. John believes that in a space where the truth is so often twisted, transparency is often the best way to build trust. Every year brings new hype about the latest thing, but the principles of marketing are based on the foundation of human behavior which doesn't change. Alongside consultancy, John offers transformative group training in the Cash From Connections program, teaching consultants the principles, strategy and tactics of being an effective networker and developing high value business relationships. John also provides invaluable guidance through one-on-one coaching and consultations to freelancers and business owners. What We Discuss: (00:05:41) How podcasting can be used as a networking tool, building authority and credibility, and creating opportunities for collaboration and relationship-building with guests. (00:06:52) How hosting a weekly YouTube show has provided networking opportunities, built reputation and authority and led to requests for interviews - creating a networking forum for the host. (00:08:33) Conversation about how to leverage the relationship with podcast guests including exploring potential partnerships, offering assistance and getting the most out of the interaction. (00:09:19) The value of networking and making connections with people in similar or adjacent industries. (00:10:19) The pitfalls of blurring the lines between networking and sales, such as using a podcast as a sales tool or immediately segueing into a pitch. (00:14:50) John explains how he proactively solves problems and makes connections, generating goodwill, reputation, and opportunities for himself in return. (00:18:23) The importance of not holding back when it comes to selling and offering products or services to potential customers. (00:19:36) Podcast guesting as a networking tool. John shares advice on how to reach out to potential guests and start conversations with them. (00:24:23) John talks about how his involvement in other projects, such as being a guest coach in a coaching program or hosting his own YouTube show naturally provides networking opportunities and connections with new people. (00:26:42) How podcasting provides an opportunity for free coaching and knowledge from experienced guests. (00:27:33) The benefits of being seen with successful people and how it enhances one's perceived authority. (00:28:56) Debate on whether AI will replace copywriters and the current impact of AI on productivity and pricing in the industry. (00:35:19) The benefits of using Facebook as a networking tool and connecting with people. (00:36:20) The principle of asking for help as a way to make friends and gain the attention and authority of experts. (00:37:21) The power of vulnerability in seeking help and how it can establish a position of authority and likability. Episode Resources: John Caprani | Instagram John Caprani | Facebook The Best Way To Support Us Is To Review Our Show: On Apple Podcasts | Click Link - Scroll Down - Locate The Stars - Write Your 5 Star Review On Spotify | Click Link - Locate Star - Tap To Rate with 5 Stars