10: Ana Xavier ON: How To Grow A Podcast Organically - Tips From The Expert

Oh My Pod | Podcast Strategy

In this podcast episode, Justin and Celine interview Ana Xavier, the CEO of The Podcast Space, an online podcast consulting agency. They discuss the importance of podcasting for small business owners, the benefits of podcasting, and how to grow a podcast organically. The three discuss the impact of having a clear goal for a podcast before creating content, ensuring that you're aligning the content strategy with the goal. Ana advises assessing the amount of time and tech skills available and tailoring the organic growth strategy accordingly. She also talks about the importance of diversification and how to find the platforms that work best for each individual business. Portuguese creative, world traveller, passionate about female empowerment, podcasting, and green living. Originally from Portugal, Ana created her first podcast back in 2008 while completing her Bachelor of Science in communications and journalism from the University of Porto. After a decade of experience in podcasting, broadcasting, and digital marketing in Portugal, and London, UK, Ana moved to Dallas, Texas in 2016. Ana and her team have helped more than 40 professionals and entrepreneurs launch and improve their podcasts. And each month they help thousands more through their consulting, online courses, and through the official podcast. Since March 2022, The Podcast Space joined the e-learning space by creating Maximize Your Podcast Content self-paced course. What we discuss: [00:05:08] Ana explains why podcasting is an effective tool for small business owners to connect deeper with their audience and talk about why they should be working with them in a way that doesn't feel salesy. She also discusses the power of injecting personality and passion into a podcast, and how it can't be done as effectively through other forms of content. [00:11:16] The importance of setting goals for a podcast and aligning content with those goals to achieve success. [00:14:01] Ways to indirectly monetize a podcast, such as using it as a tool for a passion project or repurposing content for blogs and newsletters. [00:21:23] Tips for organic growth of a podcast, including assessing available time and tech skills, and inviting warm leads on the show to increase sales. [00:23:30] The speakers discuss the benefits of collaboration and publishing frequency in growing a podcast. They also share tips on how to effectively promote podcast episodes on social media. [00:29:23] The speakers emphasize the importance of video and personal connection in building a brand and connecting with listeners. [00:32:33] The speakers discuss the best return on investment for podcasters, emphasizing the importance of using content as a tool and investing in services that can help promote and distribute the podcast. [00:36:14] Ana talks about the importance of aligning podcast goals with content and how overcomplicating things can hinder the return on investment. She gives examples of clients who have seen positive results from their podcasts. [00:50:53] The speakers discuss the benefits of being a guest on other podcasts to gain recognition and clients, without having to invest a lot of time in creating their own content. [00:51:51] The speakers recommend using LinkedIn as a platform for promotion, as it is effective for professionals and people are primed to do business with others. [00:54:26] The speakers discuss the value of creating imperfect content and the importance of having a newsletter as a backup for social media. [00:57:24] The speakers discuss how podcasting can be a tool for business owners and entrepreneurs to sell their products or services, make professional network connections, and generate revenue. [00:59:19] The speakers give advice to podcast hosts, encouraging them to be themselves and not overthink their role as a host. Episode Resources: The Podcast Space | Instagram The Podcast Space | Website The Podcast Space | Podcast