6: 2023 Podcast Statistics Breakdown

Oh My Pod | Podcast Strategy

In this podcast episode, Celine and Justin discuss podcast statistics for March 2023. They cover various topics related to podcast listenership, including the percentage of Americans who listen to podcasts, the increase in spoken word audio listenership among young people, and the high level of education among podcast listeners. They also discuss ad revenue for podcasting, the popularity of certain podcasts, and how people find podcasts. Celine and Justin emphasize the importance of SEO and suggest using transcriptions and recording videos to improve it. They end the episode by teasing the topic for the next episode, which will be about why every coach should have a podcast.

What we discuss:

[00:00:13] - Celine and Justin discuss various statistics related to podcast listenership, including the percentage of Americans who listen to podcasts, the increase in spoken word audio listenership among young people, and the high level of education among podcast listeners.

[00:06:28] - Celine and Justin discuss the estimated ad revenue for podcasting, which is going to exceed 2 billion in 2023 and reach 4 billion by 2024. They also mention that over 70% of podcast listeners have purchased from podcast ads.

[00:08:50] - Celine and Justin discuss how people find podcasts, with 30% of people finding podcasts through searching the internet. They also mention that the most popular podcast is still Joe Rogan's, and that controversial figure Ben Shapiro's podcast is number six.

[00:08:55] - Discussion of podcast statistics for March 2023, including ad revenue, podcast popularity, and how people find podcasts. [00:09:09] - Apple Podcasts is still the most popular platform with 38.7% of listeners, while Spotify has 28%.

[00:10:45] - 80% of listeners finish an episode they start, and 75% of people listen to podcasts to educate themselves. Episode Resources: Podigy | Website Podigy | Instagram Podigy | Facebook Podigy | Youtube