25: Marc Ronick ON: How To Build Trust and Confidence with Your Podcast Audience

Oh My Pod | Podcast Strategy

In this podcast episode, Justin interviews Marc Ronick, a seasoned podcast professional with 18 years of experience. They discuss various topics including podcasting conventions, networking, creating content with confidence, and building trust with the audience. Marc shares his personal experiences with imposter syndrome and emphasizes the importance of being authentic and passionate about the content. Marc Ronick has been running his own podcast production and consulting business, iRonick Media, for the past 4 years, where he had the privilege of working with a diverse range of clients, helping them to create compelling content and grow their audiences. His work is not just about producing podcasts; it's about telling stories that resonate, creating connections, and building communities. In March of 2023, he embarked on a new venture, co-founding NextGenPodcaster with a business partner, Nick Nalbach. Their mission is to empower the next generation of podcasters with the tools (with an emphasis on AI tools), knowledge, and support they need to succeed in this exciting and ever-evolving industry. What We Discuss: [00:02:58] Discussion on the value of attending podcast conventions for networking and connecting with fellow podcasters. [00:04:43] Marc shares his observations on the growth of podcasting conventions, particularly the Podcast Movement, over the years. [00:07:38] Explanation on the concept of Brain Dates, where podcasters can schedule one-on-one or small group sessions to have focused conversations and build connections at conventions. [00:11:07] Marc discusses his personal experience with imposter syndrome and how it affected his confidence in podcasting. [00:13:24] Emphasis on the significance of focusing on your audience and delivering content that provides value to them. [00:23:03] Tips on building connections with your audience, treating them like family, and the importance of authenticity. [00:23:57] The importance of creating connections with individuals, how word-of-mouth spreads, and the slow but effective way to grow your audience. [00:28:20] The significance of being authentic on your podcast, embracing intimacy, and speaking to your audience as if they are one person. [00:36:01] Tips on how to speak confidently and slow down to avoid filler words like "like" and "um". [00:40:17] The impact of podcasting on building trust with the audience and how it can lead to increased brand authority and consumer behavior. [00:43:23] The benefits of doing live reads and incorporating ads into the fabric of the show, as opposed to using pre-recorded commercials that are often skipped. [00:48:36] Emphasizing that there is no right or wrong way in podcasting, and the importance of paying attention to audience response. [00:49:55] Encouragement to take advice from different sources, try it out, and continue with what resonates well with your audience. Episode Resources: NextGenPodcaster | Website Marc Ronick | Instagram NextGenPodcaster | E-book iRonick Media | Facebook