It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Mastering Retail Media Networks: Strategies for E-commerce Advertising Success | Mirakl Summit
Manage episode 423412471 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this exclusive interview recorded live from the Mirakl Summit in NYC, Molly Hop, EVP Market at Havas Media Network, shares her expertise on navigating the world of retail media networks and e-commerce advertising. Discover key strategies for optimizing your paid media spend, leveraging first-party data, and enhancing customer experience across retail marketplaces. Learn how to strike the right balance between endemic and non-endemic advertising, align your KPIs, and drive incremental growth for your brand. Molly emphasizes the importance of agency partnerships and finding the sweet spot between short-term and long-term strategies to maximize your success in the rapidly evolving retail media landscape. Whether you're a brand looking to boost your relevance or a retailer aiming to create a winning retail media network, this video is packed with actionable insights to help you stay ahead of the curve. Don't miss out on these tips for mastering retail media networks and elevating your e-commerce advertising performance. #RetailMediaNetworks #EcommerceAdvertising #RetailMarketplaces #FirstPartyData #CustomerExperience #MiraklSummit *Sponsored Content*
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Manage episode 423412471 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this exclusive interview recorded live from the Mirakl Summit in NYC, Molly Hop, EVP Market at Havas Media Network, shares her expertise on navigating the world of retail media networks and e-commerce advertising. Discover key strategies for optimizing your paid media spend, leveraging first-party data, and enhancing customer experience across retail marketplaces. Learn how to strike the right balance between endemic and non-endemic advertising, align your KPIs, and drive incremental growth for your brand. Molly emphasizes the importance of agency partnerships and finding the sweet spot between short-term and long-term strategies to maximize your success in the rapidly evolving retail media landscape. Whether you're a brand looking to boost your relevance or a retailer aiming to create a winning retail media network, this video is packed with actionable insights to help you stay ahead of the curve. Don't miss out on these tips for mastering retail media networks and elevating your e-commerce advertising performance. #RetailMediaNetworks #EcommerceAdvertising #RetailMarketplaces #FirstPartyData #CustomerExperience #MiraklSummit *Sponsored Content*
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Similar to Omni Talk Retail
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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