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EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand

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Manage episode 411733355 series 2929692
Content provided by Rob Jones and Ultimate Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Jones and Ultimate Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs.


If you want to do business with

the UK’s leading brands Request an ALF Insight demo.


To book your seat at the ALF Awards 2024, click here.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

48 episodes

Artwork
iconShare
 
Manage episode 411733355 series 2929692
Content provided by Rob Jones and Ultimate Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Jones and Ultimate Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs.


If you want to do business with

the UK’s leading brands Request an ALF Insight demo.


To book your seat at the ALF Awards 2024, click here.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

48 episodes

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