How to Do Cost-Effective Growth Marketing for Enterprise and Consumers with Asia's Leading Mental Healthcare Solutions Company Intellect Head of Marketing Frank Ng (Call #121)

On Call with Insignia Ventures

Join us on call with Frank Ng, Head of Marketing at Intellect, Asia's leading mental healthcare company. With a wealth of experience in growth marketing at companies like Skyscanner and Uber, Frank shares invaluable insights into his journey as a marketing leader, the frameworks and heuristics behind his approach to marketing mental healthcare solutions, and developing a marketing function for a growth-stage company like Intellect.

Discover the marketing perspective on how Intellect has evolved from a consumer app to a go-to platform for businesses seeking to proactively integrate mental healthcare services for their employees. Don't miss out on this episode to learn from a thought leader and digital marketing instructor who has played a key role in driving Intellect's rapid growth.

Learn more about Intellect’s story from zero to one straight from CEO and Founder Theodoric Chew.

Transcript | YouTube

Timestamps

(00:20) A Marketing Leaders Journey: Finding Intellect, Levelling Up Mental Health Festival;

(09:09) In and Outs of Marketing Mental Health Solutions: Enterprise and Consumer Business Dynamic, Demand Generation, Localization, Managing Spend, Communicating ROI;

(19:05) Maturing a Startup’s Marketing Function: Goal-Oriented Hiring, Aligning on the Right Incentives;

(23:09) #MinuteMasterclass: Cost-Effective Digital Marketing;

(25:28) #RapidFireRound;

About our guest

Frank Ng is the Head of Marketing at Intellect, Asia's leading mental healthcare company. As a growth marketing expert, he has an impressive track record in the industry, having worked with notable companies such as Skyscanner and Uber. Frank is not only a seasoned marketing professional but also an active thought leader, sharing his expertise on LinkedIn and providing valuable insights for marketers. Additionally, Frank is a dedicated digital marketing instructor, conducting courses and sessions to help educate other marketers in the industry. With a rich background in various marketing roles, Frank brings a unique perspective to the rapidly growing Intellect team.

Music:

⁠⁠⁠Neo Soul Hip Hop by Infraction⁠⁠⁠

⁠⁠⁠Trash Taste Background Music (Extended)⁠⁠⁠

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠⁠⁠Insignia Ventures⁠⁠⁠ fund.