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Qing Gui Huang, CEO of Thailand’s No. 1 beauty ecommerce platform Konvy on TikTok, Regional Growth, and more | Call 155
Manage episode 399651367 series 2804936
This week’s episode, we go on call with Qing Gui Huang, CEO of Thailand’s leading online beauty retail company Konvy. As a beauty retailer, Konvy supports thousands of brands with a combined portfolio of more than 25,000 SKUs, through various channels, from their app to ecommerce platforms, TikTok, and offline stores. Konvy kicked off 2024 with the announcement of their latest funding round as they look to expand regionally, starting in the Philippines. In part 1 of our conversation, Gui shares more about Konvy’s expansion into offline retail and TikTok Shop in 2023, as well as stories behind their decision to go beyond Thailand and take a big brand campaign to become the top of mind beauty retailer in Thailand. Timestamps (00:00) Highlights (02:49) Introduction (05:21) How going offline unlocked a whole new segment; (12:47) Why TikTok as a channel is best leveraged at scale; (18:43) Expanding regionally, Philippines first; (23:55) Making a Bet on Branding; (27:22) Working with a VC; (30:56) Stay tuned for part two next Wednesday! The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.
172 episodes
Manage episode 399651367 series 2804936
This week’s episode, we go on call with Qing Gui Huang, CEO of Thailand’s leading online beauty retail company Konvy. As a beauty retailer, Konvy supports thousands of brands with a combined portfolio of more than 25,000 SKUs, through various channels, from their app to ecommerce platforms, TikTok, and offline stores. Konvy kicked off 2024 with the announcement of their latest funding round as they look to expand regionally, starting in the Philippines. In part 1 of our conversation, Gui shares more about Konvy’s expansion into offline retail and TikTok Shop in 2023, as well as stories behind their decision to go beyond Thailand and take a big brand campaign to become the top of mind beauty retailer in Thailand. Timestamps (00:00) Highlights (02:49) Introduction (05:21) How going offline unlocked a whole new segment; (12:47) Why TikTok as a channel is best leveraged at scale; (18:43) Expanding regionally, Philippines first; (23:55) Making a Bet on Branding; (27:22) Working with a VC; (30:56) Stay tuned for part two next Wednesday! The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.
172 episodes
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