SuperApp execs' toughest challenge driving retail innovation in rural Indonesia | Call 166

On Call with Insignia Ventures

We’re back with Nadira Zahiruddin and Gisella Tjoanda, VP of Innovation and VP of Business Development, respectively, at SuperApp (Super), the leading social commerce platform in Indonesia, innovating the future of retail in underserved areas in the country.

In Part 1, we got caught up on Super’s business, how it's developed and evolved over the last year, especially when it comes to developing its portfolio of private label and exclusivity brands that contribute significantly to the business’s path to profitability.

In Part 2, we focus more on how Nadira and Gisella have grown as leaders since we last talked to them, and the most challenging and fulfilling parts of working at Super.

Timestamps

Timestamps

(03:13) Highlights;

(04:02) Introduction;

(05:23) The Latest on SuperApp’s Path to Profitability: Private Label;

(09:09) Growing Private Label and Exclusivity Brands;

(16:21) Evolving Consumer Retail Behavior in Rural Indonesia;

(19:08) How Much Closer To Becoming the Store-Less Walmart of Indonesia?;

(23:12) Stay Tuned for Part 2 Next Week;

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠⁠⁠⁠⁠⁠Insignia Ventures⁠⁠⁠⁠⁠⁠ fund. Any and all opinions shared in this episode are solely personal thoughts and reflections of the guest and the host.

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