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Israeli media adviser Keren Hajioff: Gaza operation also a media battlefield for IDF

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Manage episode 337870573 series 2777111
Content provided by Al-Monitor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al-Monitor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ben Caspit speaks this week with Maj. Keren Hajioff, the international spokesperson of Prime Minister Yair Lapid. Haijaoff has been managing relations with foreign media during the recent IDF operation in Gaza. Alongside the exchange of fire on the ground, Israel and Islamic Jihad also fought each other in the media arena. Hajioff explains that winning media battles requires more than the truth. "The difficult part is to make people listen, to make sure that the story goes viral. You have to find a way to get attention for your narrative, in order to amplify the message you want to share," she notes.

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106 episodes

Artwork
iconShare
 
Manage episode 337870573 series 2777111
Content provided by Al-Monitor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al-Monitor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ben Caspit speaks this week with Maj. Keren Hajioff, the international spokesperson of Prime Minister Yair Lapid. Haijaoff has been managing relations with foreign media during the recent IDF operation in Gaza. Alongside the exchange of fire on the ground, Israel and Islamic Jihad also fought each other in the media arena. Hajioff explains that winning media battles requires more than the truth. "The difficult part is to make people listen, to make sure that the story goes viral. You have to find a way to get attention for your narrative, in order to amplify the message you want to share," she notes.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

106 episodes

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