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Yoav Hougui: E-commerce marketing, Dance, Japan
Manage episode 276127937 series 2816670
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Here are some relevant links from the conversation:
- Lumi by Pampers
- Boogaloo dance video by Yoav in Japan
- How I Built This Podcast
- Invisibilia Podcast
- Perpetual Traffic Podcast
- Kara and Nate Income Reports
Show notes:
- 2:06 - What got Yoav in to dancing
- 3:06 - Lumi by Pampers
- 5:03 - What got Yoav in to marketing
- 8:41 - On setting KPIs
- 12:33 - Reviews in ecommerce
- 16:53 - Always treating your ecommerce store as a first iteration
- 17:40 - The value of email marketing in ecommerce
- 22:25 - HTML vs plain-text emails
- 23:20 - Working with agencies
- 26:31 - Resources to learn about ecommerce marketing
- 29:15 - In-house vs freelancers/agencies
- 32:54 - Trying new things
- 34:28 - Yoav's time in Japan
- 37:42 - Failures
- 39:21 - People who influenced Yoav
- 40:43 - Yoav's podcast recommendations
- 42:00 - A perfect day for Yoav
- 43:20 - Lessons Yoav has learned for himself
- 45:28 - Links between dance and life
- 47:45 - Hip hop and popping
- 51:08 - Money or time to solve challenges
- 53:44 - Kara & Nate Vlog
Thank you very much for listening!
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